Q: What is the one thing that separates super successful coaches from mediocre ones? Is there a simple secret… or strategy, system or skill set that separates folks who seemingly have an abundance of of clients from those who don’t?
The truth is, there are all kinds of amazingly talented, gifted, caring, compassionate and super skilled coaches, consultants, teachers, trainers and people of PASSION who will never get their first paying client… and many self centered snake oil salesman who have all the cash paying clients they can handle.
It’s really not about talent – or even the ability to help per se… at least in my view. It’s about having a curriculum – or your content codified into a simple system that’s sale-able.
In a content marketing based system… your “CURRICULUM” is the simple sequence of steps where you codify your niche knowledge or data dump into something that feels tangible to your clients… and serves to differentiate you from your competition in the marketplace of ideas, and outcomes.
For example –
All things being equal… Who would you rather hire as a business coach:
Someone who has a very specific, very structured system for building your brand, your blog, your business and your bank account from step 1…
Someone who doesn’t have any structure or specific sequence of steps, yet has a great sales pitch and story about what they can do to help you?
All things being equal, I can tell you without any equivocation in my own experience, and business:
People want the security of a system!
It feels more significant, and substantial and can be seen, touched and tasted. (where results, even powerfully promised ones from someone you think you can trust… still feel ephemeral, light and not concrete)
I can tell you in my own small coaching practice, the process of codifying my ideas into a series of blueprints, PDF’s and step by step outlines, has made all of the difference in the world… and will do the same for you.
The information is exactly the same.
The way it’s presented, is just more powerful and palpable. (and profitable)
What has YOUR experience been? Are you struggling to get your marketing message out to the masses?
I promise you this… if you have great goals and big plans that are predicated on putting your PASSION into the world around you, creating a content cornerstone that outlines your approach, or a simple step by step system that articulates your ideas, is the BEST thing you can do for your brand, and your business in 2013… and beyond.