Your name can be indelibly etched in the mind of someone you’ve just met. If you’re a marketing consultant or a coach, this could put thousands of dollars in your pocket after just one meeting.
If you’re at a party, literally there is potential clientele there. Let’s say you’re an author. Go right up to someone and say,
“Hi. What’s your name?”
“John, nice to meet you.” Give them your name and say,
“I wrote (title of your book). “You haven’t seen it probably; have you?”
That’s the great way you drill his name into your head and you’ve introduced the fact that you’re an author.
And by the way, every single consultant should be a writer, too.
Unless you’re a TV star, which most of us aren’t, or a radio star, which most of us aren’t, people love to talk with authors – whether it’s the author of magazine articles or whether it’s the author of a book.
The perception of credibility for consulting goes way high when you can say, author of this book.
One of the great opportunities you have when you say that is to ask, “Have you read it yet?” And they’ll say no. You say, oh it just came out.
And then you say something completely unexpected…
What’s your address? I’ll send you an autographed copy in the morning.
You’ve just built a relationship in a way that nobody ever thinks. Basically what you’ve just done is you’ve created a relationship.
You’re giving the person a gift, and the person is going to respond with “thank you.” Follow up on it and literally you’ll build relationships.
Nobody does this kind of stuff.
Two days after you send the book fed-ex, you ask if they received a copy of your book. The guy will say yes, and you get appointments for whatever business you’re in, whether you’re going to be consulting or training or doing a seminar for the company.
You can literally do almost no networking in real life.
You can be like Elvis where they bring you in behind the kitchen, you go out there, do your thing, and you’re gone in two hours. Then you’re off on the plane to the next place.
So the next time you are at a social gathering or business function, walk straight up to someone you don’t know and introduce yourself.
Promise to send something of value, follow up with a note and get ready to sell your products or services.